A campaign structure for your Amazon PPC, explained in plain English.

How to structure your Amazon campaigns right, in 4 quick answers.

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Four quick questions. No account, no payment.

How are your products related? Variations of each other Same listing, different size or colour A themed product line Separate listings sharing one brand and audience Completely distinct products Unrelated to each other, different buyers A mix of all three Common once a catalog gets larger

How many products are you advertising? Just 1 product 2-5 products 6-15 products 16+ products

Roughly what's your monthly ad budget? Under $300/month $300-750/month $750+/month

Where are you starting from? Fresh launch — no existing campaigns yet I have an existing account I want restructured

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