AdArchitect

A campaign structure for your Amazon PPC, explained in plain English.

About

AdArchitect is built by me, Andreas K. I've spent the last 10 years running Amazon accounts on both Seller Central and Vendor Central — not as an agency account manager rotating between clients, but hands-on, with real budgets and real inventory risk attached to the decisions.

The Amazon accounts I've actually run

My background outside Amazon specifically is digital marketing and large-scale e-commerce more broadly (Amazon, eBay, Alibaba), plus process design, automation, and workflow optimization — the same instincts that went into building AdArchitect as a flat-fee, one-time tool instead of another percentage-of-spend subscription.

Why AdArchitect exists

The idea came directly from my own early mistakes: not knowing whether to structure campaigns per-product or per-keyword-cluster, and having to rebuild the whole account a few months in once I'd learned the hard way. AdArchitect is the tool I wish I'd had — it doesn't manage your ads for you or take a cut of your spend, it hands you a structure built for your specific catalog and explains why, once.

Questions, or want to check something before you buy? Email [email protected] — I read and answer these myself.